Yesterday I was out and about the Holland and Saugatuck area visiting restaurants and bars as usual. I don't go out and make sales calls to them, just visit, eat & drink like any other customer. Late in the afternoon I was at a bar in Holland. The bars wasn't busy, only six customers including myself, but even at that it was the busiest of the three I had visited.
While sitting at the bar two young gentlemen to my left were discussing how great it was going to be having their own DJ business. I normally don't say much but in this case I thought it may be helpful to them to be a part of HollandNightOut.com. To musicians, bands and the like we offer free advertising, a mini website within ours and we spread the word about them. I mentioned this to the guys and one, who had been doing the most talking, replied to me saying that he had a friend who was going to put a website together for them for only $1,000.00, and it was going to be awesome! He was very excited about it, and should be. I then mentioned to him that they would have to get the word out to all possible and since HollandNightOut.com is free for DJ's he might want to get on the site, I told him again that HollandNightOut.com would spread the word of his new DJ service also, and do it for free. Every word I had said to the young man went right over his head, as if I wasn't saying anything at all!
Here's the problem with the young mans excited ignorance! He may very well get his own website, it may even be the best DJ service website ever created, better than the other 69,900,000. that already exist.
(this is a real number, not a guess!). His friends may visit it once or twice and his excitement will grow even more! Then after a month he'll notice that no one visits his site, well maybe a few of his friends but not likely any customers wishing to book his DJ service for an event, which is why he got the website.
Having a website is a very very easy thing to put your hands on these days, heck, there's a web designer, graphics artist guy in every coffee shop. They set you up with a great deal , could be the best looking website in the universe, some of these folks truly do great work. But then you need a host, like many your new and need to get a good deal and they are all over the place. So now you have your $1,000.00 dollar website and your $6.95 per month hosting service! the future is looking bright now huh! You wish! We won't add any cost at this time for the charges your going to pay every time you want something changed on your website but remember, it is waiting for you!
Now you have the whole package, your site is up and running! One thing though, you have no visitors! No visitors means no business generated online for you! The young man mentioned above would have been way ahead of the game, and website traffic/marketing is quite the game, if he had taken the free use offer of HollandNightOut.com he would have been up and running in just a few hours, at no cost. And this young man is not alone, we see entertainment, dining, bar, and accommodation businesses doing the same thing, if owning a dead, no traffic website ever becomes an in thing, these businesses will make millions! and millions of "Friends", (not customers) on Facebook to boot!
HollandNightOut.com offers completely free web-space to musicians bands and the likes, HollandNightOut.com offer very inexpensive advertising/marketing for all area dining, bars, entertainment, and accommodations businesses. HollandNightOut.com aids in generating traffic to your website but more then that HollandNightOut.com helps generate customers to your business. HollandNightOut.com places all it's client's business information, photos, videos, events, daily specials, coupons, you name it into the HollandNightOut.com website and then promotes these business through all available social networks, our blogs, our newsletters etc and we do it every day.
If you own a hospitality based business in the Holland area you really need to be a part of HollandNightOut.com. We've been watching most of the local businesses use facebook to market, tracked events placed etc. and we've done some math with the results! on average your hospitality based business is reaching between 1% to 5% of the market available in the Holland area (that market being residents between ages 21-45). The are other areas of networking that almost NO Holland area hospitality businesses are using. So if your paying your bartender, waitress, manager, or even yourself to hit facebook everyday your spending a lot of money on "Free" facebook for a very small return! Let yourself, your managers, employees etc. make your business one that people want to visit by making them special when they come through the door that's what your really paying them for, Let HollandNightOut.com handle getting them to your door.
HollandNightOut.com also tracks several other marketing platforms that we know you are not paying any attention to what so ever. There are several hospitality based businesses on the internet right now with some very negative reviews, your business may be one of them, its public knowledge! Lets get together and really do some marketing for your business, lets bring more people to Holland, let's keep Hollands community here instead of losing them going to that big city to the east, and you do lose customers to that big city! (we watch that to!)
And keep in mind, although HollandNightOut.com will be helping get customers to you, your not left out of the picture with the advertising. You have 24/7 access to enter HollandNightOut.com's website to make any changes you wish, or even add that prime rib dinner special your having for dinner, 1 hr before dinner (can your website designer do it in 10 minutes, for free?) ! It's easy to use, it's inexpensive, and it's the fastest way for you to get to what you need to be doing....running your business!